“I have a Facebook business page, I don’t need a website“
Err, yes you do. If you’re really serious about what you’re doing, you’ll have a website and a Facebook business page.
Consider also that someone looking for your service is more likely to search on google than look through Facebook.
A website is the main home of your business, where it all happens. The go-to place for anyone who needs to find any information about your business quickly or purchase products.
It’s proof that you believe in what you’re doing, and that you’re willing to go all out to make your dreams happen.
A Facebook business page is like your garden, where you grow your business, entertain and then bring it back to the house.
First impressions count and a good website can change the way someone sees you or your business.
It will give you credibility and people will assume your business is larger than it actually is.
If all you have is a Facebook business page, People aren’t likely to see you as the professional you are.
The design, style and content of your website will showcase you and your product, service or brand effectively. In the way, you want it to.
Your website is a one-stop shop available 365 days a year.
What’s wrong with just a Facebook business page then?
Do you own Facebook? No? Well, neither do I, but I do own my website which means I have total control over it.
If you’re not paying for advertising, Facebook is free, but it’s also restrictive, and there is only so much you can do to a page or a group. It’s not the easiest platform to navigate, and searching for posts and information, can be somewhat of a maze and more than a tad frustrating.
A Facebook business page is useless if you don’t have “friends.” Building one up with “friends” who you hope will become potential clients or customers is no joke. It takes a lot of effort.
You may be fine with just a small group interacting with your page. You may also feel that the actual friends who have liked your page in support are enough. After all, over time your page may grow by word of mouth and friends sharing.
On the other hand, if you are hoping to offer a service, sell a product or build a brand, you will need to reach a much bigger audience and to do that you will need to spend a few quid advertising for “Likes,” on your Facebook business page.
Tell me, what would you do if, after all that effort, Facebook decided to shut your page down, remove you from your admin status, or your page just disappeared?
You’re thinking those things would never happen, but they have. Search google for yourself if you don’t believe me.
Your page could be down for hours, days, or worse still permanently deleted. I don’t need to spell out what that would mean to your business.
Facebook itself could fold, and although none of us expects that to happen, it is possible.
It wouldn’t be the first time a big business went under.
Now let’s assume all is well with your Facebook business page. How many people will actually see what you have posted?
On a small Facebook business page with just 158 likes, I posted the following at 6 pm: Do you see this post? Over 4 hours, it got just 5 likes.
Since Facebook introduced its latest algorithm, the number of people, who have seen your post through unpaid distribution (The organic reach), has been affected greatly.
Facebook now wants it’s users to spend quality time on Facebook and have meaningful interactions with one another.
Mark Zuckerberg wrote “…The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public content like posts from businesses, brands, and media...”
Facebook now uses a process called ranking, which determines which posts show up in your news feed and in what order, based on what they think you are most interested in.
A “Like” “Comment” or “Share is a sign that shows a post matters to you in some way, so posts you are likely to interact with will get higher ranking scores. The higher the score, the more likely it is to be shown.
Zuckerberg also wrote, “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”
In a nutshell, Facebook decides who sees your content
Unless you pay to play through Facebook advertising and target your audience yourself. Facebook is the most effective paid option of all social media. You get access to the same amount of people as you would through Google AdWords, for a lot less money.
This isn’t to say that you can’t create great content that doesn’t cost you a penny, because you can. You just need to know what you’re doing. Organic reach combined with paid advertising can generate leads and drive people to back your website.
So when the garden party’s over, all your guests can go back home!
I'll leave you to ponder over the points I've made, and if you decide that you need a website,
I'll be happy to hear from you.