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What are the benefits of having your own website?

the benefits of a website for small business are . . .  remember that as a small business owner, sole trader or entrepreneur, you will constantly find yourself marketing your business, in one way or another. It will happen at the strangest of times and you need to be prepared…

If you're wondering What are the benefits of having your own website . . .

remember that as a small business owner, sole trader or entrepreneur, you will constantly find yourself marketing your business, in one way or another. It will happen at the strangest of times and you need to be prepared…

 

Imagine for a moment, this scenario...

you stop at a coffee bar one day and sit in the only available seat. The couple at your table are discussing having their garden landscaped. This, of course, is fate, as funnily enough, you just happen to be a landscape gardener. Business has been a little slow coming in lately, and this turn of events is just excellent! The Businessman in you knows it's time to interrupt their conversation. You need to let them know, their fairy Godfather has arrived. So of course, you do.  Only an idiot would miss this opportunity!

Pleased to make your acquaintance, they ask for details of your website...

They plan to check you out later and make sure you’re the real deal. To be fair, you could be anyone, and letting a stranger into their home does have some negatives! Checking your reviews would be a good indication they can trust you. As well as this, they probably want to see photos of your stunning gardens so they can get an idea of the kind of quality they can expect. Unfortunately, though, you’ve been really busy, and you haven’t quite got round to getting a website built.

Looking at their faces in response to this...

you realize that you've made a bit of a boo boo here. To be entirely honest, you haven’t even thought about a website. Under the table, you're kicking yourself in the shins. You’re actually a brilliant gardener. You’ve had lots of happy customers. You know they would be more than happy to give you a glowing review. What a shame, If only this couple could go online to your website to see them, you’d have this job in the bag!

So you pass over your business card...

(you have one of those, right?) and they say they’ll be in touch. They go home and forget all about you. You realize, at great expense to yourself, the benefits of having your own website!

 

So don't commit business suicide, play smart . . . Get a website!

 

 

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